Services of AABS

We provide consulting services to our client on various strategic, operational, functional and organizational issues. Following are the Highlights of our expertise:


Market Research and Analysis

     Our Market Research services are industry specific projects where in the scope is as per the client’s requirement. A unique combination of primary and secondary data is used to satisfy the data information needs. We provide pre and post marketing analysis of new products and market research of upcoming products. A combination of qualitative and quantitative factors helps in providing maximum growth.


Product Management

     Our Product Management service helps the clients to identify their product life cycle and realize their product potential to maximize the commercial value of development-stage and in-line products, and build or improve their marketing functions. We help in planning and launching new products and also developing or improving brand planning for maximum growth.


Business Plan

     Our Business Development service helps clients improve their decision-making capabilities—and move more quickly. We help to develop new markets and product opportunities in order to accelerate market and sales growth.


Talent management and Training

     Our training service helps client improve the quality and skill-set of their staff, providing edge to sales and service function. We help in talent retention and enhancing the performance of employee.


HR and Recruitment

     Recruitment refers to the process of attracting suitable candidates to apply for a vacancy arising within an organisation. When an organisation needs individuals with certain skill sets, it taps the market.It may require individuals to join the organisation to supplement the existing skill or complement the existing skills. In both the cases after careful job analysis and manpower planning an organisation develops a candidate profile. This comprises of the technical skills sort and the attitude. Depending upon the status of teh job market an organisation deploys its sources of recruitment(Company website,search agencies,head hunters,campus placement,newspaper advertisement and others).The primary function of these sources is to identify the right kind of people for the vacancy and motivate them to apply to the organisation. Recruitment is followed by selection . They are related but not the same though the term recruitment has a blanket usage for attracting,selecting and bringing people on board, which is practically wrong. The stages of the recruitment process include: job analysis and developing some person specification; the sourcing of candidates by networking, advertising, and other search methods; matching candidates to job requirements and screening individual's candidature.


Data Collection

     Provide the framework for a uniform, accurate record system that will increase net profit. Quality Evidence captured through the various methodology helps in translating into rich data analysis which allows in building of a convincing and credible answers to questions that have been posed. Integrity of research is maintained through fair data collection.


Event Management

     Event management is the application of project management to the creation and development of festivals, events and conferences. Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry. The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc. Events and festivals, such as the Asian Games, have a large impact on their communities and, in some cases, the whole country. The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Many industries, charitable organizations, and interest groups will hold events of some size in order to market themselves, build business relationships, raise money or celebrate.


Market ADD Research and Promotion Services

     - Mysetry Shopping
     - Ethnography
     - CATI/CAPI
     - Online Market and Social Research


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