Media & Communication

Modern communication theory teaches that audiences "negotiate" meaning. That is to say, each individual reader of a text will draw from its range of possible meanings a particular reading that reflects that individual's gender, race or cultural background, skill in reading, age, etc. Thus the "meaning" of a text is not something determined by critics, teachers or even authors, but is determined in a dynamic and changeable relationship between the reader and the text. The role of the teacher is to assist students in developing skills which will allow them to negotiate active readings—readings which recognize the range of possible meanings in a text, the values and biases implicit in those meanings, and which involve conscious choices rather than the unconscious acceptance of "preferred" readings. Children who can choose meaning are empowered.

Institution and Production refer to everything that goes into the making of a media text—the technology, the ownership and economics, the institutions involved, the legal issues, the use of common codes and practices, the roles in the production process. Students are often fascinated by the details and "tricks" of production. It is important that the teacher keep in focus the relationship between the various aspects of production, and the other two broad areas of text and audience. What is the relationship between story content and commercial priorities? How are values related to ownership and control? How does technology determine what we will see? How does the cost of technology determine who can make media productions? Often, understanding in these areas is best developed through the students’ involvement in their own production work.

     Marketing Documents

     • Manuscripts for publication
     • Literature analysis
     • Abstracts, reports, and conference posters
     • Product Monographs
     • Training manuals
     • Advertising materials
     • Articles in professional journals
     • Brochures
     • Articles for printing.

     It's also include :

     • Journal articles, supplements and enduring materials
     • Conference abstract, slide and poster creation and management
     • Safety communications
     • Monographs
     • Competitive product summaries
     • Sales representative materials

Home | About Us | Services | Media & Communication | Career | Enquiry
Copyright © 2012. AABS Private Limited, All rights reserved.